Buy to live, don't live to buy

I worked hard to save for a pair of shoes. Now, I finally have that pair of shoes. What for? Just to have that pair of shoes.

Brands give us the impression that, if we acquire a product, we get a step closer to our fantasy self, a perfect version of us. Therefore, we are often caught in buying things not for the thing itself, but for the feeling it gives us. A feeling that is often very fleeting.

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