Are we good enough?

The other day, scrolling through inspirational/ cheesy/ outright frustrating phrases on social media, I encountered one that particularly stroke a chord. In pretty handwriting, written over textured papers, the words read as follows: “I need to change. I’m not me yet.”

This sentence says, quite clearly, one of the main messages of this day and age. Adds, social media, newspaper articles, celebrities with good intentions - they all keep telling us that we are not good enough. This idea that I am not me yet – I need to perfect myself towards my fantasy self – is a very profitable one, from a business point of view. We are promised we can achieve our fantasy selves if only:

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Buy to live, don't live to buy

I worked hard to save for a pair of shoes. Now, I finally have that pair of shoes. What for? Just to have that pair of shoes.

Brands give us the impression that, if we acquire a product, we get a step closer to our fantasy self, a perfect version of us. Therefore, we are often caught in buying things not for the thing itself, but for the feeling it gives us. A feeling that is often very fleeting.

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