Everything changed, yet I am the same. This time last year, I was one person. Now, I am two. Two hearts beat inside me, tiny hands and feet start to kick me from within. Jo the Monster has a little monster growing in her belly.Read More
"Violence" and "sex" are often in the same bucket. Films are not appropriate for children if they have too much violence, but they are outright forbidden if they have steamy sex scenes.
It puzzles me how society came to put these two complete opposites within the same box. A gun kills, sex creates life. Weapons bring devastation and misery, sex brings joy and life.Read More
The other day, scrolling through inspirational/ cheesy/ outright frustrating phrases on social media, I encountered one that particularly stroke a chord. In pretty handwriting, written over textured papers, the words read as follows: “I need to change. I’m not me yet.”
This sentence says, quite clearly, one of the main messages of this day and age. Adds, social media, newspaper articles, celebrities with good intentions - they all keep telling us that we are not good enough. This idea that I am not me yet – I need to perfect myself towards my fantasy self – is a very profitable one, from a business point of view. We are promised we can achieve our fantasy selves if only:Read More
How the world seems black and white these days. The good side and the bad side, crisp against each other, like a highly contrasted old photograph. Progressive ideas silhouetted against conservative ones, the educated against the ignorant, the young against the old, the privileged and the oppressed, the goodies and the baddies.Read More
I worked hard to save for a pair of shoes. Now, I finally have that pair of shoes. What for? Just to have that pair of shoes.
Brands give us the impression that, if we acquire a product, we get a step closer to our fantasy self, a perfect version of us. Therefore, we are often caught in buying things not for the thing itself, but for the feeling it gives us. A feeling that is often very fleeting.Read More
New year, fresh page. I look back at the last years, spent in London, the city of luxuries and endlqess work hours.
It is a sophisticated trap, a window of wonders. You can have any lifestyle you want, it promises. You can be happy.Read More
Y. N. Harari, in his book “Sapiens”, says that consumerism is the modern religion. Christmas illustrates this perfectly - while most religious traditions have a celebration around this time of the year, it is the consumerist festivity that speaks the loudest. Every year, from November onward, we are bombarded with the “festive spirit” - shops, billboards and ads create an atmosphere of forced merriment that says only one thing: “Buy! Buy! Buy!”Read More
One of the most widespread career advice I hear is the “fake until you make it” mantra. It has become common for people to admit how they didn’t know anything about their job when they started, and how they pretended to know until, eventually, they were able to understand what was going on.Read More
It is very interesting to notice the popularity of Bullet Journals over the last couple of years. A Bullet Journal, named by its creator Ryder Carrol as “The analogue system for the digital age”, is a diary/notebook/planner/tracker/etc., which anyone can produce with only one notebook and a pen. All over the internet, we can see people who jumped at this opportunity to express their creativity in a physical medium. Websites such as Little Coffee Fox and Boho Berry show very creative ways of doing your own Bullet Journal.Read More
"The practice of behaving in a way characteristic of a responsible adult, especially the accomplishment of mundane but necessary tasks."
It is easy to get lost in the practical aspects of life. Organising our finances, doing the weekly shopping, making sure the home is tidy… all of that is important, and it can make our lives better. However, it is paramount to bear in mind that adulting is a means to an end, not an end in itself.Read More
When I think of a prison, what comes into my mind? Barred windows. Why is that? Have I ever been in a real prison? No. Have I ever even met anyone who was in prison? Not really.Read More
For some artistic minds, one of the big stumbling blocks is the fear of failure. We may want to do things differently, experiment and play, but big question marks pop up above our heads
What if I am ridiculed?Read More
Being open minded is the first step for a creative mind.
How can I open my mind?
1 - Observe the world around you with a fresh regard.Read More
Quite often I read articles and listen to people explaining how "being a glass half full kind of person" is the key to immediate success. There seems to be a widespread idea that well being and satisfaction are subjective, and that happiness depends solely on our own outlook in life.Read More
In a world where access to new information and ideas is so easy, where thousands of options are within reach, many of us feel that our limited time is stopping us from reaching our full potential. If only we could have 48 hours in a day, to be able to both house all our projects and spend leisure time with people we love!Read More
I went to the Dreamers Awake exhibition at The White Cube in Bermondsey. For those of you who’ve never been there, the White Cube is a gallery space, all white walls and vast rooms, ready to let works of art shine.Read More
During the day I am invaded by a variety of emotions that drive the way I act. Sometimes those emotions are recurrent and change the way I perceive myself.
If my job has been too demanding lately, I feel anxious and frustrated. If my relationships are in a good shape I feel I am invincible. If I am away from the people I love I may feel unable to cope, fragile and threatened.Read More
Time to unwind,
Relax the mind.
I am Joana and my alter ego is Jo the Monster.
I often feel that life doesn't allow enough space to be silly. Even working in a fulfilling and creative career such as architecture, a big part of my day is spent in onerous tasks. Taking time aside to be Jo The Monster gives me a happiness boost - it allows me the pleasure of pure creative work and helps me understand myself and the world better.Read More